Many times when I ask business owners (and particularly new business owners) what they want to achieve with where do they want to take their business in the next 5 years, along with asking them what profit margins do they want to achieve and What markets do they want to get into?, they are unable to tell me the answer.
When you come to plan business growth, or even start a new business, one important question needs to be asked? Why do you want to grow your business (and please dont just say to make more money.) What is it you want to get from it? What is your outcome? What do you want to achieve from it?
An architect doesnt say to a builder Place some bricks over there. Build a wall so high here. Maybe a window this big there They begin with the end in mind. The architect knows what size the building needs to be, what supports, joists, levels of foundations are needed. They know what materials are needed to get the job done, and how much it will cost and how long it will take. They have clarity as to what they want to achieve. Its the same in business.
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